Success Beyond the Design

Unlocking Profit Potential in Outdoor Furnishings

By Elizabeth  Przygoda

In the world of landscape design and architecture, creating breathtaking outdoor spaces is an art form. Talented professionals meticulously plan every detail, from lush greenery to sculpted hardscapes, transforming the ordinary into the extraordinary. However, many designers may be inadvertently leaving significant profit potential untapped by neglecting the final touch—outdoor furniture.

Link to Shop Garden Dining Table

Outdoor furniture is the icing on the cake, the element that elevates the design to a new level of functionality and aesthetics. It’s the equivalent of choosing the right accessories for the perfect outfit—the shoes, handbag and jewelry to complement the little black dress. By incorporating outdoor furniture into your designs, you not only enhance the overall appeal, but also unlock a world of lucrative opportunities.

Maximizing Profit Opportunities
When you delve into the realm of outdoor furniture specification, you’re not just enhancing the beauty of the space, you’re opening doors to increased revenue. The potential for additional sales opportunities ranges from $30,000 to an impressive $150,000 or more depending on the scale and complexity of the project. By strategically positioning yourself and your company, you could potentially reap an extra 20-30 percent in profit—a game-changer for your bottom line.

The Five Key Areas

1. Outdoor Kitchen and Dining Spaces
Outdoor entertaining has become a lifestyle statement. Specifying the right dining sets, grills and outdoor kitchen accessories can transform an ordinary backyard into a culinary haven. Then, you have the dining table, outdoor dining chairs, outdoor lighting over the table and outdoor rug under the table … just in this area, there is a lot of potential for profit on appliances and furniture.

Link to Shop Counter Stools

2. Outdoor Living Room Areas
Create inviting and comfortable outdoor living spaces by incorporating sofas, lounge chairs and coffee tables. With a wide array of weather-resistant materials and styles available, you can curate a space that mirrors the coziness of an indoor living room, while embracing the beauty of the outdoors.

Link to Shop Sofas

3. Outdoor Pool Areas
Elevate poolside lounging by providing stylish sunbeds, umbrellas and side tables. A thoughtfully furnished pool area not only enhances the overall aesthetic, but also adds a luxurious touch that clients will appreciate. For this area, you also can add in-pool furniture if the pool design is planned with a ledge for the furniture.

Link to Shop Lounge Chairs

4. Outdoor Firepit Chat Areas
As the sun sets, a well-furnished firepit area becomes the focal point for intimate gatherings. From comfortable seating to stylish firepit tables, these spaces offer a cozy retreat that extends the usability of outdoor spaces into the cooler evenings. Here is the opportunity for lounge chairs and firepits, upgrading in fire media.

Link to Shop Firepits

5. Container Garden Plans
Enhance the beauty of container gardens with carefully selected outdoor furniture. From small bistro sets for cozy corners to larger lounge sets for expansive patios, the right furniture complements the greenery and adds functionality to the design. I have designed entire container garden plans for a home, and this is a great opportunity to specify the sizes and colors of the pots and then the plantings that go inside. I also add uplighting on the pots and run low-voltage lighting to uplight small trees in the pots. 

Link to Shop Planters

Strategic Positioning for Success
To maximize profit potential, landscape designers and landscape architects must position themselves as comprehensive solution providers. By offering outdoor furniture specifications as part of their design packages, professionals can create a one-stop-shop experience for clients. You are matching the furniture with the design you created for them and also their interior design style from inside the home. This not only streamlines the process, but also ensures a cohesive and harmonious end result.

Link to Shop Firepit

Success beyond the design lies in recognizing the pivotal role of outdoor furniture. The right furnishings don’t just complete the aesthetic vision, they unlock significant profit potential. By incorporating outdoor furniture into your designs, you not only create stunning outdoor spaces, but also elevate your business to new heights of success. It’s time to embrace the full spectrum of outdoor design and transform landscapes into immersive, functional and profitable works of art.

Visit Boxhill’s website for more information: shopboxhill.com.

*Please note that most images in this blog are linked to the Boxhill website.