Virginia Beach, VA (November 11, 2024)—STIHL Inc. proudly announces the appointment of Asif Azhar as Vice President of Sales, effective November 11, 2024. In this role, Azhar will oversee the development and execution of U.S. sales strategies for STIHL Inc., focusing on customer relationships, revenue growth and enhancing dealer performance across all channels.
Azhar joins STIHL Inc. from Trek Bicycle Corporation, where he played a critical role in expanding the company’s retail footprint across North America. At Trek, Azhar led operational and strategic initiatives, driving significant market growth and fostering strong relationships with an extensive network of Trek dealers.
“I am honored to join STIHL, a brand renowned for its innovation and unwavering commitment to quality,” said Azhar. “I look forward to contributing to STIHL’s growth and work alongside this talented team to advance our sales strategies, deepen customer connections, and drive value for our dealer network.”
In addition to setting sales objectives, strategies and promotional programs, Azhar will also lead essential omni-channel sales initiatives designed to boost STIHL's market share and drive profitability.
Azhar is a graduate of Millikin University with a Bachelor of Science degree in Sports Management. He will relocate to Virginia Beach, Va. to join the team at STIHL’s U.S. headquarters.
STIHL is a globally recognized German company that designs and manufactures outdoor power equipment, such as chainsaws, trimmers, blowers, and other tools for forestry, landscaping, and construction. Founded in 1926 by Andreas Stihl, the company is known for its high-performance, durable products that are widely used by both professionals and homeowners. STIHL has a strong reputation for innovation, quality, and reliability, and operates in over 160 countries. It is also notable for selling its products through a network of independent dealers rather than large retail chains.