Staffing Up

How Bloom Talent Solutions Helps Companies Strategically Grow

With a market size of about $130 billion, the landscape services industry employs more than 1.2 million people, according to the IBIS World Landscaping Services Industry Report. The market size of the landscaping industry continues to grow at an average of 5.3 percent per year, with an abundance of critical job roles to fill. In fact, unemployment in the landscaping industry is essentially negative; there are more jobs than there are people willing to take these positions.

Serving a Niche Need

That’s where Managing Director Tito Caceres and his team at Bloom Talent Solutions come in. They specialize in recruiting and strategic growth consulting for the landscape, construction and facility services industries. “We’re recruiters for the landscape industry and we understand that world and the different profiles that these companies may need,” explains Tito. “We understand the nuances and have very niche knowledge to effectively find the right people in an efficient manner.” Spread across the United States, the team of eight (and growing) fills skilled labor positions all the way up to executive-level roles.

Tito is a seasoned sales leader, recruiter and the driving force behind Bloom Talent Solutions. As someone who grew up in the landscaping industry, it was his dream to launch a landscaping recruitment firm to help bolster the industry. He was employed by several landscaping companies over the years and quickly worked his way up. “They gave me a management role when I was 19 or 20,” he recalls. “It led to me eventually working for a larger corporation where I began to understand the national feel of landscape companies and the commercial side.”

As a result of these experiences, he learned that recruitment was a common pain point for landscaping companies. “From working in the field to working for larger corporations, it was always very common that everyone needed people. They had to staff up to render their services.” He knew he could help fill this need.

“I had a knack for nurturing anyone to become a better field employee. I was constantly recruiting on my own,” he says. Tito eventually joined a recruiting agency as a generalist to work within the landscape industry. “So, I learned recruiting and had field experience and management experience in the landscaping industry. I eventually found an opportunity to do it on my own, which is why I started the company.”

Since debuting in September 2021, Bloom Talent Solutions has worked with more than 30 recurring clients and sourced over 4,000 professionals nationwide to fill roles in the following areas: landscape management and development; construction and engineering; facilities service management; accounting and finance; sales and marketing; and executive leadership.

Making a Difference in the Industry

Bloom is more than simply a job for Tito—it’s a passion.

I am motivated to help the industry. I think Bloom can make a real difference. I want to be more of an ambassador for this industry than anyone, in my opinion, has done before.

This essence is highlighted by the core values listed on the company website that shape everything they do: love, performance, empowerment, quality and, of course, passion.

One way Tito hopes to shift the industry is through transparency. “There’s a lot of stigma behind what recruiters do,” he says. “I want to bring a more positive understanding of what recruiters can do to help. Hopefully, a little bit more transparency will show how hard this job is, what we do and how much value we can actually bring.”

He tackles this by communicating to current and potential clients through newsletters, reports and a future podcast in the works. He really wants business leaders to understand the value gained from working with a recruiter to help their company thrive. “We’re trying to find the best talent out there,” he says. “That’s why people hire us. There’s major value in recruiters. Budget for them. You will find talent much faster than your traditional ways of posting a job—more than most people are accustomed to.”

Another way that Bloom is making a difference is by focusing on building strong, authentic relationships with both the clients and the talent.

Although they have tons of technical tools to help with recruiting, Bloom’s most valuable asset is relationship building. This can look like phone calls and Zoom meetings, local in-person meetings and participating in trade shows. In fact, Tito raves about his experience at SYNKD Live 2024. He made some great connections with owners of a landscaping radio station and discovered how many podcasts exist in the industry to learn from others in the field. Overall, it was an incredible networking opportunity because of the more intimate size of the event.

“Being the only landscaping recruiting agency at the conference helped me be able to have very long conversations with most people that I would not have had at other shows,” he says.

I think the size is to its benefit. People are more open to talk. I loved that about SYNKD Live & look forward to going again.

He also believes that there are not enough recruitment companies in this industry overall and hopes to help guide this change. “If I think about the industry as a whole, I think there should be more recruiters,” he says. “But there’s a very big difference between HR [human resources] and recruiting. Recruiters are great salespeople. HR people are more focused on compliance and about keeping the people and nurturing the team that you have.”

Looking to the Future

Tito’s goal is to expand Bloom to become the No. 1 go-to recruitment agency for the landscape industry. “We are trying to position ourselves that way. It is not easy what we do, but we are not only trying to provide a very transparent approach, but also an efficient approach, and very tailored to the landscape industry.”

The company also hopes to grow its internal recruiting optimization program, a service that helps landscape companies improve their internal HR teams and recruitment teams, and to add sales and financial consulting services. “This is something that’s pretty new to the industry. We had a recruiter go out and train the HR person to be a recruiter, and we have a full program to show them how to do this. It was a success and we’re hoping to continue to do that.”

If you are looking to staff up and grow your team, reach out to Bloom Talent Solutions for support.

Contact

Titi Caceres, Managing Director for Bloom Talent Solutions
Email: tito@bloompartnerstalent.com
www.bloompartnerstalent.com