Attention Deficit & the Green Industry

Attention Deficit and the Green Industry: A Natural Fit?

In my 33 years in the green industry, I’ve noticed a trend. Many of us (myself included) are neurodivergent to a degree. This often manifests as attention deficit hyperactivity disorder (ADHD). I’d wager around 80 percent of us have some form of this neurological wiring. We shoot from the hip, fly by the seat of our pants, rewrite our schedules three times per week when something changes—and when folks say “that seems chaotic,” we just shrug and say “that’s just the nature of the industry.”

Except it isn’t. 

It’s how our brains are wired, and we run our businesses that way. 

Sound familiar?

This industry is a magnet for us. The constant variety – different days, seasons, clients and plants – is like catnip for our ADHD brains. We crave novelty, and this industry delivers in spades. Our heightened sensitivity to sunlight and circadian rhythms makes us thrive outdoors. Plus, our creative minds excel at problem-solving and design, transforming neglected landscapes into stunning showcases.

However, we often struggle with the business side. Impulsive decision making, chaotic schedules and financial oversight are common challenges. We’re passionate and creative, but numbers and structure aren’t our strengths.

The key to success lies in understanding and embracing our strengths and weaknesses by building a support system. By implementing systems, processes and a strong team, we can harness our creativity while managing our ADHD tendencies. We have to surround ourselves with the tools that help us do the things well that we don’t from an executive-function standpoint.

Let's focus on building efficient systems, hiring skilled team members and embracing continuous improvement. With the right approach, we can create thriving businesses while enjoying the beauty and challenges of the green industry.

Remember, even a wiggly brain can create stunning landscapes and build a thriving business.

Chris Cooper

The Quirky Green Guru

chris@synkedup.com